Our Story
Company Background
Kerupuk Lelek Enterprise Sdn Bhd was established on 2014 in Kampung Jawa Tawau, Sabah. Main production for the company are Amplang products; which is a fish-based snack that renowned among Sabahan.
The company started with Amplang processing on a medium scale to meet demand throughout Sabah. Fast forward, in 2019, the company has moved to a well-constructed building situated in Taman Perindustrian Prima Jaya Tawau, Sabah. With this, we are able to increase the Amplang production to meet the market demand. Hence, we also able to introduce new products to the market which is variety of seafood products.
Our company always committed in ensuring that the products produced are of high quality and safe to be consume by our respectful consumers. Realization on the importance of safety and quality of product produce by our factory, made us applied for the Makanan Selamat Tanggungjawab Industri (MeSTI) certification scheme at the end of 2019 and obtained it in the early of 2020. In the same year, our company also obtained a Halal certification, showing our responsibility as a food manufacturer in
serving halal food product for our Muslim consumer.
Now, we have been in this industry for almost 8 years and has an extensive market even abroad like Singapore and Brunei. Among the marketed products, the most famous product are Amplang Original Fish Crackers and Amplang Prawn Flavor Crackers. In the near future, our company aims to introduce our local snack to other countries with varieties of flavour.
Our Values
Quality
Using only the finest ingredients
Tradition
Preserving authentic Borneo recipes
Safety
Rigorous quality control processes
Sustainability
Ethical sourcing and eco-friendly practices
Our Production Process
Production Timeline
Sourcing
Fresh fish from Borneo waters
Preparation
Traditional methods with modern hygiene
Cooking
Precision temperature control
Packaging
Sealed for freshness and quality






EAM OSAKA 2025



